Blippar app allows users to point their smartphone camera at any object and be given a slew of information about it.

Blippar is the leading are app using the most advanced mobile augmented reality and artificial intelligence technology used for marketing and visual search.

Everything in the world has a story, DiscoverMore with Blippar app by pointing Blippar camera at flowers, pets, food, and many everyday objects. Blippar uses the power of Artificial Intelligence, Computer Vision and Augmented Reality. Get inspired and let your curiosity take you on the most unexpected journeys.

The app allows users to point their smartphone camera at any object and be given a slew of information about it. For example, you can get information about famous pieces of artwork, a type of dog breed, or point your phone at a product and receive advertisements for it.

Augmented reality is tipped to be a huge new trend in tech and it could be all but impossible to stop us from living in a world where your face can reveal more than you might want it to.

So far the app has included 70,000 public figures and celebrities which the app can recognise but it will also provide everyone with the chance to upload their own face to the platform’s database.

Ever seen someone across a crowded room and struggled to remember who they are? Well now there’s an app which would allow you to fit the face to a name.
Blippar, the augmented reality business, is adding facial recognition to its app. Some will find that cool, others will see it as a creepy invasion of privacy.
At the moment the Blippar app gives you information about all kinds of objects when you point your smartphone’s camera at them – it will identify famous paintings for example, or provide advertising content when you point it at a product.
Now the app will also recognise people – in real life or in photos and videos.
Blippar’s co-founder Omar Tayeb gave me a demonstration, pointing the app at magazine pictures of Michael Fassbender and Hillary Clinton, then at a TV interview with Boris Johnson. In each case, the app recognised the faces and provided information about them – their social media profiles and Wikipedia entries.