Google pomelli – Prompt based AI-powered marketing tool to help rapidly generate marketing campaigns

Posted on by IE Contributor

Pomelli is a newly announced AI-powered marketing tool developed by Google Labs in partnership with DeepMind. It is positioned as an “experiment” (i.e., early-stage product) aimed at helping small-to-medium sized businesses (SMBs) rapidly generate marketing campaigns that are on-brand, scalable, and streamlined.

The core idea: many SMBs don’t have large budgets, dedicated design/creative teams, or deep marketing resources. Pomelli aims to bridge that gap by “understanding” the business brand and then automating much of the creative generation process — from campaign ideas to assets — while keeping brand consistency.

Key Features & Technical Details

Here’s a breakdown of how Pomelli works, what technologies are likely involved (based on what’s publicly described) and some of the feature highlights.

Workflow / Steps

Build Your Business DNA

  • You provide Pomelli with your website (URL) and optionally existing images/assets.
  • The system then analyzes the site and assets to extract your brand’s identity: colour palette, fonts, imagery style, tone of voice in text, etc.
  • This results in a “Business DNA” profile which becomes the foundation for all creative generation.
  1. Generate Tailored Campaign Ideas
    • Once the Business DNA is established, Pomelli proposes campaign ideas customized to your brand — e.g., social-media themes, ad concepts.
    • You can either pick from suggestions or supply your own prompt/custom vision.
  2. Create On-Brand Marketing Assets
    • The system then produces ready-to-use assets: visuals, social posts, banners, ad creatives, etc, aligned with the brand identity.
    • You can edit the text or visuals inside the tool before downloading.

Technical Under-the-Hood (Inferential)

While detailed architecture hasn’t been publicly disclosed, based on the described features, one can infer:

  • Website parsing: presumably a crawler or site-scanner that extracts text, styles, images and infers brand palette, typography and tone.
  • NLP (Natural Language Processing): to analyse website copy to infer tone of voice, brand messaging.
  • Computer Vision / Style Extraction: to analyse images, determine colour palettes, visual style, layout cues.
  • Generative AI / Large-Model: to generate campaign ideas, asset text, and probably visual assets or design suggestions consistent with the brand identity.
  • Editor UI + Asset export: an interface that allows edits and then asset download.
  • Probably integration with marketing channels or at least export to formats usable in social, web, ads.

Limitations / Current Scope

  • The tool is in public beta (experiment stage) and available currently only in English in limited regions: USA, Canada, Australia, New Zealand.
  • Being early, the quality of output and the breadth of asset types may be limited; Google indicates they are “looking for feedback”.
  • It likely works best for relatively simple brand-setup scenarios; complex brand guidelines, large portfolios of assets, or advanced campaigns may still require human effort.

Use-Case Examples

Here are some example scenarios of how SMBs could use Pomelli, illustrating its value.

Use-Case 1: Local Café Launching a Social Campaign

Imagine a small coffee shop “Bean & Brew” with limited marketing budget. They want a seasonal social media campaign (e.g., “autumn latte special”).

  • They enter their website URL into Pomelli. The tool analyzes their site visuals (colours: warm browns, orange, playful font) and text tone (friendly, community-oriented).
  • Pomelli builds the Business DNA: e.g., palette (brown #5C4033, pumpkin orange #D16A27), font choices, tone (“warm, friendly, inviting”).
  • Pomelli suggests campaign ideas: “Autumn Harvest Latte Launch”, “Community Cozy Hour”, “Bring-a-Friend Promo”.
  • The café picks “Autumn Harvest Latte Launch”, edits prompt to add “highlight plant-based alternative”.
  • Pomelli generates a set of assets: Instagram post (image + caption), Facebook banner, ad graphic. They tweak the caption (“Try our new Pumpkin Spice Oat Latte!”) inside the UI and download.
  • The café uses the assets immediately on social media and original ads. Time saved vs hiring a designer or brief a marketing agency.

Use-Case 2: E-Commerce Startup Rebranding

An online apparel startup “EcoThreads” decides to refresh its brand identity and launch a “Sustainable Style” campaign.

  • The team uses Pomelli to scan their website and previous imagery. The tool infers forest greens, minimalist typography, a conscious tone.
  • The startup uses the prompt: “Launch zero-waste capsule collection – highlight recycled materials and ethical production”.
  • Pomelli suggests campaign ideas, and generates assets: email header, Instagram carousel, web banner, custom ad copy.
  • The team edits the copy (e.g., “Wear the Change. Our new Capsule Collection drops Sept 10.”) and fine-tunes some imagery.
  • They use the download-ready assets across channels, reducing the turnaround time for creative production.

Use-Case 3: Service Provider without a Design Team

A small legal consultancy “Smith & Partners” with no in-house marketing team wants to promote a webinar “Understanding Crypto Compliance”.

  • They use Pomelli, which inspects their website (professional, blue tone, serif font) and extracts their brand identity.
  • They input prompt: “Webinar on crypto compliance – invite financial firms, emphasise authority and clarity”.
  • Pomelli generates assets: LinkedIn post graphic, Twitter banner, email invite template, landing page hero image.
  • They edit minor text details, download assets and deploy them. They get a consistent-looking campaign without engaging an external creative agency.

Pomelli by Google Labs