New location awareness technology that triggers applications on smartphone when you are close to it

When it comes to mobile marketing, location plays a key role in influencing consumer behavior because it provides context that helps marketers deliver more relevant messages. A mobile message or offer is much more likely to be acted on when a consumer is physically near a store, because visiting that store requires relatively low effort. However, traditional GPS location-based mobile marketing approaches are hampered by limited location accuracy, they don’t work indoors, and they are irrelevant to a large portion of the audience who happen to be passing through the neighborhood for other reasons.

Proximity matters more.

With the power of iBeacon technology, marketers can now access a much more precise layer of location intelligence. By understanding a shopper’s specific location within a store, whether it’s at the entrance or in front of a particular display area, brands can deliver much more meaningful messages and content. That’s because proximity-based marketing uses actual shopper behavior to reveal a consumer’s true INTENT. Now you really can deliver the right message at the right place and time.