PassItOn is a non-profit organization that aims to promote positive values through inspiring stories, quotes, and public service announcements (PSAs). It was originally created by the Foundation for a Better Life, which is dedicated to spreading messages of kindness, optimism, and good character. The organization is best known for its wide-reaching campaigns that share motivational stories and messages across various media, such as TV, billboards, and online platforms.
Key Aspects of PassItOn:
Inspirational Campaigns: PassItOn features stories of individuals, both famous and ordinary, who have demonstrated virtues such as perseverance, kindness, humility, and courage. These stories are designed to encourage others to live with a positive attitude and make a difference in their communities.
Public Service Announcements (PSAs): PassItOn is widely recognized for its PSA campaigns. These often feature well-known figures (athletes, actors, or historical figures) and share messages focused on values like honesty, integrity, and hard work.
Educational and Motivational Tools: The organization provides educational materials and resources for teachers, students, and community groups. These resources include videos, lesson plans, and posters designed to promote positive values.
Outreach: PassItOn’s billboards and media messages can be seen across the U.S. and internationally, making its campaign one of the most visible in promoting positive values in everyday life.
The goal of PassItOn is to inspire people to live up to their potential and create a culture of kindness and respect across generations and communities.