Wharton MBA students Cherif Habib and Stephan Jacobs wanted to have a business up and profitable before they left school. They launched Kembrel, a daily-deal online store for clothing and gadgets aimed at budget-conscious college students.
The twist? You can shop at Kembrel without ever leaving Facebook. The unique marketing approach made them an instant hit with the Millennial set. A beta test snagged 20,000 registered members, and the site is growing at 5,000 new members a week. This site introduced a new and incredible way to incorporate the growing popularity of social media with shopping and business, allowing for some excellent possibilities in the future for other companies.
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