Trustpilot is an online review platform founded in 2007 that connects consumers and businesses through genuine feedback. It allows users to share their experiences with companies, aiding others in making informed purchasing decisions. Businesses can engage with customers by responding to reviews and utilizing insights to enhance their services.
As of 2024, Trustpilot hosts over 300 million reviews across more than 1.17 million websites. The platform employs automated detection systems to identify and remove fake reviews, maintaining the integrity of its content. In 2023, Trustpilot removed 3.3 million fake reviews, accounting for 6% of total reviews that year.
Reviews on Trustpilot are written by consumers from across the globe. Anyone who has had a recent buying or service experience can write a review, for free, as long as they have a Trustpilot user account, follow their Guidelines for Reviewers, and don’t have a conflict of interest with the business they’re reviewing. A user account must be connected to an email address so we can get in touch for account- and service- related issues.
All reviews about a business are shown on their profile page. This is where consumers can read and write reviews, and find other relevant information about the business, such as the overall TrustScore and star rating.
The company lets businesses collect and respond to reviews for free and offers specialized marketing and analytics features in their paid plans. It generates income from subscribing companies who use its software to be reviewed by customers and gain business acumen from reviews.
Trustpilot has a licensing agreement with Google, allowing Trustpilot reviews to be listed as Google Seller Ratings, or “Google Stars.” It has approx. 1,000,000 new reviews posted each month. It has published 50 million reviews about more than 228,000 brands
For consumers, Trustpilot serves as a valuable resource to assess a company’s reputation before making a purchase. For businesses, it offers tools to collect customer feedback, respond to reviews, and analyze data to improve customer satisfaction.
Trustpilot Reviews: Experience the power of customer reviews