Google Director Mix – Create customized videos at scale

Director Mix helps you create customized videos at scale, swapping out different elements to tailor content to specific audiences – making personalization easier than ever before.

Videos for different audiences, languages, and locations

Start with one base video, then swap the text, images, or sound to deliver personalized video ads to your viewers. You can completely change the creative at scale and at speed, without sacrificing creative quality.

Scaling custom creative with Director Mix
YouTube Director app enables SMBs (small and medium-sized businesses) to create professional-level video ads from their phones. Still, a barrier for advertisers of all sizes with video is the cost involved in creating unique versions that speak to every audience target. To help advertisers leverage their existing assets without having to remake videos themselves, YouTube is launching Director Mix.

Director Mix takes a video’s assets and creates thousands of versions to align with the audience being targeted. This saves time and management on the part of the advertiser, with YouTube doing the heavy lifting to make sure the most relevant message is being shown to the right audience. It’s also free to the advertiser.

YouTube also highlighted Campbell’s test of Director Mix that showed a 55 percent increase in sales and a 24 percent increase in ad recall.

Create and collaborate

Director Mix is a single point of entry, where brands and agencies can work together to identify their priority audiences and quickly customize large numbers of videos, while collaborating on rounds of feedback and evaluating creative iterations with ease.

Get started with Director Mix

  • Plan. Establish the variable elements for your campaign – audience segments, text, image, video, audio – before production begins.
  • Base Video. Begin with a video that can be customized with one or multiple components.
  • Customize. Based on your variable elements, collect the assets needed to customize your video – images, copy, voice over, etc.
  • Generate. Director Mix generates multiple versions of the base video, customized for the desired audience segments for easy review and approval.
  • Upload. Director Mix enables you to easily upload the videos to your YouTube channel and prepare campaigns to run in Google Ads.

Director Mix enables you to easily upload the videos to your YouTube channel and prepare campaigns to run in Google Ads. It’s a tool to help design and implement highly customized ad campaigns.

Director Mix gives the ability to show personalized video content to a wide range of users and help in distinguishing the audiences that contributed to better results– while the efficiency of YouTube ads is impressively increasing simultaneously.

How to drive deeper engagement by making customised video ads at scale.

YouTube Director Mix is your tool for making customized video at scale, serving ads to suit your audience’s interests and intent. This means you can customize a base video asset with relevant creative elements: headlines, images, prices, translations, and more. The video and elements are stitched together, produced fast and at scale, reducing the need for endless edits. This results in thousands of video variations with relatively little effort.

Customize multiple layers

How to drive deeper engagement by making customised video ads at scale.

YouTube Director Mix is your tool for making customized video at scale, serving ads to suit your audience’s interests and intent. This means you can customize a base video asset with relevant creative elements: headlines, images, prices, translations, and more. The video and elements are stitched together, produced fast and at scale, reducing the need for endless edits. This results in thousands of video variations with relatively little effort.

Audio. Provide different soundtracks or voiceovers for different viewers.

Text. Swap headlines or calls-to-action, including price, links, or local language variations.

Imagery. Images in the video could change depending on what the user is about to watch.

Audience. Reference a user’s time of day, location, or interests.

https://www.thinkwithgoogle.com/