Amazon One – New Innovative contactless transaction and Identity system.

Amazon One—a new innovation to make everyday activities effortless.

Amazon One is a fast, convenient, contactless way for people to use their palm to make everyday activities like paying at a store, presenting a loyalty card, entering a location like a stadium, or badging into work more effortless. The service is designed to be highly secure and uses custom-built algorithms and hardware to create a person’s unique palm signature.

 It takes less than a minute to sign up at these Amazon Go stores using an Amazon One device. The first step is to insert your credit card. Next, hover your palm over the device and follow the prompts to associate that card with the unique palm signature being built for you by our computer vision technology in real time. You’ll have the option to enroll with just one palm or both. And that’s it—you’re now signed up. Once you’re enrolled, to use Amazon One to enter these Amazon Go stores, you’ll just hold your palm above the Amazon One device at entry for about a second or so, and be on your way. It’s that simple.

Amazon plans to start it in select Amazon Go stores, where Amazon One will be added to the store’s entry gate as a convenient choice for customers to use to enter the store to shop. In most retail environments, Amazon One could become an alternate payment or loyalty card option with a device at the checkout counter next to a traditional point of sale system. Or, for entering a location like a stadium or badging into work, Amazon One could be part of an existing entry point to make accessing the location quicker and easier.

An Amazon One device. Text says "Enter, identify, pay with Amazon One. Sign up in seconds.

Amazon One is already available as an entry option at two of our Amazon Go stores in Seattle, Amazon Go store at 7th & Blanchard as well as our store in South Lake Union at 300 Boren Ave. North.

Your palm, your choice.

You are in control

You are in controlEach time you use Amazon One, you’ll need to intentionally scan your palm for it to work – you get to decide exactly when and where to be recognized.

No two palms are alike

No two palms are alikeYour palm is a unique part of you. It doesn’t go anywhere you don’t and can’t be used by anyone but you.

Truly contactless interaction

Truly contactless interactionOur service means that after signing up, you won’t have to touch anything to use it.

A person stands at a grocery entry gate with their hand suspended over a palm reading device.

Bring Amazon One to your business.If you’re a business that wants to provide your customers a seamless service, faster payments, and a personalized experience – contact us to learn more about how Amazon One can help.